Predictably Irrational
The Hidden Forces That Shape Our Decisions
What is Predictably Irrational about?
Behavioral economist Dan Ariely presents experiments demonstrating that human decision-making departs from rational-choice models in systematic, repeatable ways. Topics include the anchoring effect, the pull of 'free,' the pricing power of expectations, and how social versus market norms shape behavior in everyday choices.
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Publication details
- Publisher
- HarperCollins
- Published
- 2008
- Pages
- 304
- ISBN-13
- 9780061353239
